Students will learn all forms of social and digital media platforms, applications and tactics. This will include strategy, design, analysis and discernment of the proper tools for each task. A key component of the certificate is its broad development of a student’s adaptability to emerging technology, and nurturing of their ability to assess innovative connected–media resources for business efficiency and potential impact. Students will be able to showcase these critical social media and digital marketing skills to a wide range of potential employers and entrepreneurial initiatives.
Tools and Tactics to Leverage Your Brand
All students will complete courses in: Social Media for Professional Use, Social Media Campaigns, Marketing, Advanced Digital Media Content, Writing for Media, Introduction to Spreadsheets, Project Management, and Photoshop.
SUNY Broome is making it easier than ever to gain the skills you need to land the job you want. Courses in the Social Media Certificate program are offered in a variety of flexible formats:
- Fully online
- On campus
- Hyflex (choose your own modality)
- Accelerated 7-week formats
Program Benefits
- A balanced schedule: Choose when and where to take your courses
- Accelerated advancement: Gain higher-level skills in less time—complete the certificate in just one year
- Career readiness: Build a marketable and in-demand skillset
Whether you’re looking to take a single class or enroll full-time in the certificate program, let’s explore how this opportunity can help you leverage your brand.